GOOD CO./ BAD CO.

a few weeks ago aviva bought a new shirt at a fancy shmancy store and cleaned her floor with it thereby getting it all bleached. she called the store who said well, what do you want me to do with it? exchange it!? what would YOU do? to which aviva answered i guess not. well i said think of the lifetime value of a customer. if they exchange just one shirt and it puits them out $15 then she's almost guaranteed to go buy another shirt there in the future. i call them a bad company. fast forward a few weeks. devorah bought a new brita pitcher because the one we had "fell out of the fridge". it was in several pieces but all the kings glue (horses become glue) and all the kings men couldnt put brita pitcher back together again. so we were sitting at the table eating dinner last night and the new brita pitcher "fell off the table" (i'm not sure why this keeps happening around me) so the cover of the pitcher cracked but is still usable. so i called the company and i told them the situation and the guy said no problem we'll send you out a new cover, no questions back and forth, no saying what would YOU do just asked for my address and the name of the pitcher (we named it bob) and a new part will be sent out. we should get it in 2-4 weeks. thats a good company, and if i break this pitcher in a few years i'll be sure to buy another one ( or call and tell them it broke and see if they send a new one)